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Aaron Evans
Aaron Evans

Facebook Likes Experiment


For the traditional advertising page, we targeted 20 different countries with different economics and cultures and included interest targeting from the beginning of October to the first week of November. For the other two pages, we purchased 500 Facebook likes from each company. We were told these likes would come from anywhere around the world.




facebook likes experiment



That said, there was still enough there to test overall follower engagement. Without purchasing any additional likes or running additional ad campaigns, we published an identical video across all three pages at the same time, boosting it on each page for $5 (a total of $15).


Again, the results speak for themselves. Even after almost two years, Meow Cats received an 8.5% engagement rate with 41 likes, clicks, comments, or shares. Both Meeow Cats and Meeeow Cats saw NOTHING!


The reach from fake likes was also more than we expected but as far as we understood was mainly within the first few days of activity while they were still sending fake accounts on the page to click like.


This article is fantastic! I have recently begun a new job and found that the facebook pages of the company have been infested with a large number of fake likes, this is reflected in the fact there is zero engagement with any of our content (even though it is quality). Any tips on how to get back on track (apart from manually removing the thousands of fake page likes?).


I agree that Sometimes buying a Facebook like can be on your nerves. But it is also true that if you get maximum likes your publicity grows. The only issue with the likes is that it is from true customers or fake autonomous sites.


I was about to buy likes on some site and then felt I should do some homework on the side effects. Now I am back on facebook setting up my ad. If you want to stay in business for long time, its better to target the right audience. Nice article, appreciate the effort and info!


This info is relevant to Facebook likes but Facebook as an advertising medium is relatively worthless anyways. Likes on other platforms can be beneficial and can create general interest to get a posts started. We have helped many clients grow a successful presence on Instagram.


SOOO NOT TRUE! IF you buy followers and likes you ENGAGE REAL followers cause thats the hidden rule in social media. If you have 10 000 insta followers you gonna get more real followers faster than if you only have 500 followers. You have not done your social media homework and buying fake followers is not ONLY bad I can tell you from my own succes ?


This just saved me a lot of possible lost money. I was always wondering if paid likes really amounted to actual interaction and sales, seems my suspicion was correct. Paid ads maybe the smarter option!


Great article with valuable conclusions. My question would be though what kind of advertisement setting could generate close to 800 likes for 65$? If you target relevant countries (US, UK, Canada) I do not think you can get this amount of likes for that money. Am I wrong? Anyone has better experience with it?


Hello,Thank you for the informative post,I think you have mention all the correct details about the likes which is useful or not for the facebook page , But buying a facebook likes is much easy but it does not harm the branding I think, its easy process rather then so much money spend on regularly doing social media.


Only facebook ads can provide real likes to your fan page. We all know that buying followers from other place is fake and they are not real followers but we purchase to show the community, we are popular!


Have you ever heard of bots that are working on your facebook profile? These help you find your target audience and invite them to like your page, which can increase your engagement drastically, as a big part of the invited followers actually like your page. I would definitely give it some more research and you might find 2-3 fitting products, but pay attention: they might be expensive.


The second point, I want to introduce to you are social media marketing websites that not only sell you likes or whatever, but that actually create you a long-term plan to sustainably push your website. That might be more detailed work you need to do, but in the end it will definitely pay out! All you have to do is formulate your goals and when you want to reach them, and there are websites which actually help you do that. So far i have found 2-3 of them, which kind of helped me, but standing out from them was definitely BuyCheapestFollowers. They have a live support and they offer you not only to buy facebook likes, but you can also increase your engagement organically by many different methods. I would love to see an article by you over one of these 2 methods I have introduced to you and see how your opinion might change!


When I started out my blog, a lot of people used to say to me that your page has very fewer likes. But I never shied from replying back to them with my facebook page engagement statistics. Today I have grown my blogs facebook page followers organically to 2000+ followers by regularly sharing informative content and engaging with my page followers.


Hi, A great article.From your perspective,is like for like for facebook page cause the same damage too?I had ran some ad to get more followers,exchange likes in some fb groups. The organic reach of my page decrease from 200 to 2 suddenly,I am at a loss what to do.


Interestingly, likes/reaction counts on comments are not yet hidden for now. But this could be due to the nature of this feature being in an early stage of development. As always, things will be polished eventually.


It takes time to develop, observe, research and release experimental features like this. Experimental features could come and go. But I am certain hiding the public like counts will be beneficial to the digital wellbeing of a large chunk of users.


We all agree to these experiments, whether we're aware of them or not. It is in these companies' terms of service. For instance, Facebook's data use policy says, "We may use the information we receive about you for internal operations, including troubleshooting, data analysis, testing, research and service improvement." These kind of experiments are part of the price we pay for free online content and services.


The goals of Facebook's mood experiment aren't entirely clear. A subset of users were intentionally made to be less happy during a week in 2012. Facebook changed the mix in the News Feeds of almost 690,000 users. Some people were shown more positive posts, while others were shown more negative posts.


For example, most people would be fine with an Amazon (AMZN) experiment that manipulated search results that drove us to make healthier food purchases. But there would be an uproar if Amazon drove a group of customers to make less healthy choices for a week.


The way to avoid these kind of practices in the future is simple -- Facebook and other Internet giants could switch to an "opt-in" model of consent, in which users are asked explicitly to be part of research such as Facebook's mood experiment. If the 689,000 people subjected to Facebook's experiment knew they were taking part in a study, people might not be making as big a stink about it.


But don't hold your breath. The culture in Silicon Valley is to force users to be tested and manipulated. We can only hope that our Internet overlords are benevolent -- or that we're chosen only for the "positive" experiments.


Just how much can activity on Facebook influence the real world? About 340,000 extra people turned out to vote in the 2010 US congressional elections because of a single election-day Facebook message, estimate researchers who ran an experiment involving 61 million users of the social network.


Overall, the experiment had an effect towards the lower end of what 'get out and vote' campaigns can achieve, says Fowler: door-knocking campaigns can increase voter turnout by about 8%, for example, whereas e-mail campaigns achieve gains of 1% or less, he says. But, Fowler adds, the audience for social networks is large and the study's estimates were conservative, because, for example, many users may have logged onto Facebook too late for the messages to have an effect. Fowler emphasizes that behaviours other than voting won't necessarily be influenced in the same way.


The move is intended to help make both social media platforms more about quality connections and less about competing for likes and shares. Instagram CEO Adam Mosseri explained that understanding the impact that social media competition has on mental health, particularly for young people, is a big motivator behind removing likes from the platform.


With a shift away from social media being a popularity contest and back to genuine social engagement, brands that tell genuine stories and create engaging content have an opportunity to turn their social media presence into measurable sales instead of just likes.


The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success.


Whether you're trying to build the next Facebook, or create a mobile travel app, the principles that govern how products look, feel, and behave today will change tomorrow. Since Apple launched its App Store, we've seen endless experimentation applied to mobile applications, and we're seeing more to come, especially in augmented and virtual reality.


This fast-moving world can feel daunting for product and engineering teams looking to build impactful products, but there's a simple rule to navigating it. Avoid making large, massive bets on one or two big projects/features. Instead, build the habit of running smaller experiments at a faster cadence.


Leading companies today break new ground by experimenting quickly and often, rather than trying to slowly gain expertise around a specific industry. Companies like Google, Amazon, Netflix, and Facebook, run thousands of experiments each year. 350c69d7ab


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